• Oldjw Auctioneers

Cartier, the jeweller of kings and the king of jewellers

THE MISTIQUE OF CARTIER – LOTS 215, 390 & 450



Cartier is regarded as one of the most prestigious jewellery manufacturers in the world. It is ranked as one of Forbes’ most valuable brands. Cartier’s jewellery was so famous that in 1914 Pierre Cartier bartered a trade with his Double-strand pearl necklace for a six-story apartment complex in the upper crust of New York City. On our upcoming 30 & 31 May auction, you will find a beautiful selection of Cartier pieces that will prove to be a promising investment in style and elegance.







If vintage pieces are your thing then look no further than Lot 215 - A retro ruby 18 Carat Yellow Gold Flower Disc Collar Necklace, with hidden clasp. This piece is… Sophisticated. Lustrous. Splendid.






The Cartier Love Bracelet (Lot 450) is arguably the most popular and widely-recognized Cartier design in the jeweler’s vast collection. Since its inauguration, the simple yet captivating piece has been adored by the likes of Elizabeth Taylor, Cary Grant, and Angelina Jolie. The bracelet’s charismatic appeal has been attracting jewelry enthusiasts for almost 50 years. Its long, glamorous past is matched by the many grand people throughout history who have chosen to wear it. Aldo Cipullo, the luxury brand’s jewellery designer translated this theme of everlasting commitment into the Love Bracelet’s design. Made of two equal halves, dotted with perfectly spaced flat head screws, the Love Bracelet locks with a screwdriver which is to be kept by your significant other so only they can “unlock” your bracelet.

One wouldn’t expect an iconic fashion statement to have roots in construction work, and yet, for over 40 years now, Cartier’s utilitarian-inspired accessories—namely, the Love and the Juste un Clou collections—have reigned supreme. The Cartier Juste un Clou bracelet (Lot 390), the iconic Love bracelet’s younger and easier-to-remove sister, was inspired by the humble nail. Released in 1971, the bracelet was steadily in line with Cipullo’s minimalist, androgynous style and the designer’s professed love for all things nuts, bolts, and screws.


In 2012, to commemorate Cartier’s 165th anniversary, the brand opened an exhibit at the Cartier Maison on Fifth Avenue. The focal point of the exhibit was Cipullo’s work, set against a backdrop of New York City in the 1970s. To add to the glamor of the evening, Cartier released an entire collection based on the Juste un Clou bracelet.

The new Juste un Clou collection was comprised of rings and bracelets shaped like gracefully bent nails, like the original, but with a modern twist. They were made available in rose, white, and yellow gold, and some models were outfitted with pavé diamonds set into the “head” of the nail.

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